Guest Presenters

Below are the presenters for the 2017 Laser Tag Convention. 2018 Speakers will be announced soon!

Special Guest Presenter:

georgecarteriiiGeorge Carter III - Inventor of Laser Tag - Carter’s best known invention is “Photon”, the world’s first Laser Tag game. When the first Photon site opened in Dallas, Texas in 1984, it was an immediate success. Photon gained national attention, including a segment on ABC’s 20/20, features in Forbes, Newsweek, and numerous other publications and television programs. Eventually, some 70 Photon franchises were sold, including locations in Tokyo and Toronto. In 2005, Carter was recognized by the International Laser Tag Association as the inventor and founder of the Laser Tag industry. Today, Laser Tag is a staple in almost every family entertainment center and has become a multi-billion dollar industry.

Below are the Speakers for the 2016 Laser Tag Convention Seminars.

jerrymerolaJerry Merola, CFO - Amusement Entertainment Management - Jerry Merola is the CHief Financial Officer for Alpha-Omega Amusement & Sales and is a partner of Amusement Entertaiment Management LLC. Assisting developing, operating, and manufacturing clients, Jerry's expertise lies in his analyzing and enhancing the portfolio performances of the companies he works with. Whether working on feasability studies, marketing and operational manuals, funding various industry programs, or performing business audits, Jerry helps businesses increase their success with trackable results.

bethstandleeBeth Standlee, Founder, Trainertainment - Beth Standlee is the CEO and founder of TrainerTainment, the most admired training company in the family entertainment business.  Beth and her company help grow people and as a result grow businesses. Their niche is providing dynamic training solutions for those willing to become extraordinary! Since 2005 Beth has spoken at more than 250 education events like Bowl Expo, Fun Expo, IAAPA, FEC Summit, Laser Tag 360, the National RSA event, IAAPA Europe, NEAAPA, and multiple times for the international DEAL show.

jimmychapmanJimmy Chapman, Sales, marketing and seminars at Coast to Coast Entertainment - Jimmy Chapman


dave sexton

Dave Sexton, Director of FEC Development at Betson Enterprises - Dave Sexton brings to Betson a strong background of over 20 years with Brady Distributing. Most recently working all facets in FEC development including sales, consultation design & layout. Prior to Brady, he worked for Rowe International in Whippany, N.J. Growing up in N.J, Dave entered the US Army and became a paratrooper in The 82nd Airborne Division where he learned the meaning of “lead by example”.  


Armando Lanuti - Director of Sales at  - Armando Lanuti has seen portions of the retail, restaurant, and family entertainment industry from multiple facets including operations and management, working within a Non-Profit Trade Organization for the entertainment industry, and Designing and Creating those experiences for other's. He has also had personal involvement with over 250 family entertainment centers world wide. This gives Armando a unique perspective that allows him to help new and existing family entertainment operators in ways others cannot as they have only been on one side of the fence.

johnpittmannJohn Pittman - President at Battlefield Frontlines - John is the President and owner of Battlefield Frontlines and is excited about the second startup, following the continuing success of Battlefield Houston located in the Northwest part of Houston. Expanding the concept of combat laser tag, Battlefield Frontlines has opened in Hurst, TX, their second location. Taking Laser Tag to a whole new dimension, Battlefield Frontlines brings games like Call of Duty, Modern Warfare, and Black Ops to life in the largest indoor tactical battlefield in the United States. 

sherylbindeglassSheryl Bindeglass - Owner of Sheryls Golf in Martinsville, NJ - Winner of several entertaiment industry awards, Sheryl has more than 25 years experience assisting companies in breaking sales records. Currently the President-Elect of the New Jersey chapter of the National Speakers Association, she has given hundreds of presentations to operators all over the world.  Her speciality is in speaking on marketing, motivation, and merchandising for various industries.

robertpeppardRobert Peppard, Owner,  Fireball Mountain - Robert Peppard, owner of Fireball Mountain, runs the day to day operations and oversees all aspects of the business. In 2009, Robert opened a consultancy business for startup laser tag businesses and laser tag businesses in distress and need assistance to move forward. He has consulted to almost 100 startups and has assisted the startups with: 

Robert travels throughout the western hemisphere instructing the workshop to new laser tag operations. He has been retained by at least one Major Global Laser Tag Equipment Manufacturer to present the workshop to their new operators. Robert continues to support the industry associations as a consultant and as an active business owner. His overall goal is to continue innovating the next generation of laser tag experiential gaming. 


Dan Wallace, Owner, Tactical Adventure Games  - 


tim kintz

Tim Kintz - General Manager of Lazer-X, Ft. Wayne, IN - Tim Kintz has been the General Manager of Lazer-X in Fort Wayne, Indiana for over 20 years, in one of the most contested markets in the United States. Tim will be speaking from a tragic experience that happened to his facility. 

jack swetsJack Swets, President, Team Combat, Inc. - Jack Swets spent a 20 year career working in the Military Applications Group with Honeywell International. As a Field Applications Specialist, Jack provided design & installation assistance of physical & network security systems that protect the US Military inside their bases around the globe.  He also provided expert implementation training for the security staff and commanders of many strategic military installations. Using his technology and training skills, he uses an interactive and informational style of presentation that will educate you and keep you engaged.

DanMascolaDan Mascola, Head of Product Marketing for ZOZI - Dan combines a background in engineering, data analytics, and marketing to provide data-driven insights to simple questions about business operations and consumer behavior. Dan has spoken at more than a dozen industry conferences and has served on discussion panels as both moderator and panelist.

elainebaksimonbakSimon and Elaine Bak, Owners of - Cyberzone in Opelika, AL - Simon and Elaine Bak have been successfully running their own laser tag businesses since July of 2005 and have even won Opelika-Auburn News Readers' Choice Award 4 year in a row (2013-2016).



About the Laser Tag Convention

That's right, the Laser Tag Convention is back!  The Laser Tag Convention is co-located with Amusement Expo and the NBVA Convention in Las Vegas, Nevada.

Now operators and developers can attend seminars designed specifically for laser tag businesses! Experts in business development, marketing, operations, social media, and more will share their secrets with Laser Tag Convention attendees.

Then come see the top laser tag companies looking to earn your business exhibiting at the convention trade show.

The Laser Tag Convention will benefit the Laser Tag Museum in Louisville, Kentucky.

Laser Tag Convention

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