Monday, April 30th
Secrets to Getting Your Business Plan Funded
12:15PM - 1:30PM
Speaker: Eric Gaizat - Director of Member Services for the ILTA
Most entrepreneurs only get one chance to get their business plan funded. What are the banks looking for? Eric Gaizat will provide useful tips and strategies to give you the best chance at getting your business funded. From cover to appendixes, learn what it takes to get your banker as excited about your business as you are!
Keeping Your Facility Fresh
12:15PM - 1:30PM
Speaker: Jack Turner - Owner of Lazer Blaze in Louisville, Kentucky
When you’ve got a successful facility that’s been in business since 1994, it’s important to have a plan in place to revitalize your image and keep your facility appealing to new players. Jack Turner shares his secrets on spicing up your marketing and how to grow and expand in a fragile economy. If you plan on owning and operating a facility for more than five years, you don’t want to miss this seminar!
Operational Efficiencies
2:00PM - 3:15PM
Speaker: Armando Lanuti - Sales Representative for Creative Works
In a struggling economy, every dollar counts. Armando Lanuti, shares how facilities can save money on common items and procedures. Learn how to cut costs and increase your profits. A penny saved is a penny earned!
Laser Tag Insurance and Safety Recommendations for 2012
2:00PM - 3:15PM
Speaker: Ric Maylott - owner of Northeast Insurance Center & Kurt Anselmi with IALDA
Ric Maylott, discusses ways to save on insurance premiums, use deductibles to reduce costs and the proper way to insure the laser tag arena, equipment and arcades. Kurt Anselmi from IALDA will join the discussion about safety in the facility, how to prevent accidents and common claims, court cases, and decisions.
How to Build a Better Party
3:30PM - 5:00PM
Speaker: Frank Price - Owner of Birthday University
The lifeblood of any successful family entertainment center is its birthday party market. Frank Price shares the most important factors in creating a birthday party that will set you apart from your competition, increase your party revenue, and create lasting memories for your guests.
Advanced Social Networking
3:30PM - 5:00PM
Speaker: Brooke Ballard - Social Media Marketing for Trainertainment
Advertising and touching today's customers is a lot more complicated than just handing out business cards. Brooke Ballard explains how to utilize current social media outlets, such as Facebook and Twitter, to actively engage your customers and drive even more revenue to your facility. It can be a lot easier than you think!
Sample presentation from the 2010 Laser Tag Convention - Employee Motivation
Tuesday, May 1st
Arcade Layout Essentials
9:00AM - 10:15AM
Speaker: Frank Seninsky - President of Alpha-Omega Group
Does the layout and selection of your arcade really make a difference in your facility’s potential revenues? Absolutely! Frank Seninsky, an authority and consultant in the arcade industry and will share several factors and models that prove how much money you could be making (or losing) on which model you choose.
Marketing laser tag within your FEC
9:00AM - 10:15AM
Speaker: Stuart Takehara
Discover how your laser tag attraction can help book more corporate team building events, birthday parties, and repeat visits. Stuart Takehara has worked as Director of Sales and Marketing for Palace Entertainment’s FEC division including Boomers Fun Center, Malibu Grand Prix, Mountasia Fun Center and SpeedZone.
Building an Engaging and Memorable Attraction
10:30AM - 12:00PM
Speaker: Jeff Schilling - owner of Creative Works
Jeff Schilling will present the key steps in the design of laser tag attractions through theme elements and color. With the construction of over 360 laser tag sites to his credit, he will illustrate the importance of making a lasting impact on your customer, the trends taking place in the industry and uncommon mistakes to avoid from the start.
Best In-Store Marketing Ideas
10:30AM - 12:00PM
Speaker: Erik Guthrie - co-owner of Zone Laser Tag Inc
When was the last time you brought something innovative to your in-store marketing? What really separates you from your competition? Erik Guthrie will share creative and exciting ideas to spice up your image and create new business for your facility. Make sure you bring a notepad!
Sample presentation from the 2009 Laser Tag Convention - Business Planning Basics.
Wednesday, May 2th
How to Leverage Your Website On and Off Line
9:00AM - 10:15AM
Speaker: Scott Drummond - owner of PartyCenterSoftware
Creating a website for your company is a no-brainer, but does your website utilize the tools available to bring in more traffic to your facility? Scott Drummond shares his expertise in helping FEC’s get the most out of their website by taking advantage of available software and search engine techniques.
Increasing Redemption Sales
9:00AM - 10:15AM
Speaker: Jim Chapman - Sales and Marketing Manager of Family Fun Companies
Jim Chapman wants to show you how to maximize your profit through your arcade and redemption area of your FEC. This seminar is designed for a lot of Q&A, so come prepared!
Advanced Birthday Parties
3:15PM - 4:30PM
Speaker: Paul Clark - Owner of Zaps Zone, Stockton, CA
Want to learn more about how to run a successful birthday party? Paul Clark, owner of Zaps Zone and winner of San Joaquin Magazine’s Best Birthday Party of 2011, shares what he’s done with his parties that makes him the best in his area.
Running Successful Leagues and Tournaments
3:15PM - 4:30PM
Speaker: Ryan McQuillen, Executive Director of the ILTA
Ryan McQuillen, who has worked for both Laserforce and Zone Laser Tag, both companies with strong leagues and tournament systems, will give a successful presentation on how to implement this program. Learn to do leagues and tournaments and make money at the same time. Ryan will talk you through the process of building a solid foundation for years of profitable league and tournament play.
Open Idea Forums
4:45PM - 6:00PM
Speaker: Ryan McQuillen - Executive Director for the ILTA
Sometimes the best advice comes from your peers. Ryan McQuillen will be hosting an open forum for all attendees to discuss anything laser tag related. Past topics have included marketing, operations, development, and more! Bring your questions, a notepad, and your experiences to our final seminar of the convention!
Sample presentation from the 2009 Laser Tag Convention - Marketing Your Facility.
Speaker topics and times are subject to change, check back here for the latest information.
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